In 2008, the founders of Blogstand Media were looking for a way to monetize their blogs. They found themselves with plenty of traffic, but they lacked a consistent advertising network that could deliver steady income. It only made sense to take matters into their own hands, and form a network of independent publishers.
What started with a group of 20 publishers, quickly became 150 and continues to grow on a daily basis. As you’ll see from our sample publisher list found here, we represent some of the most influential voices in the men 18-34 demographic. However, we’re not stopping there. The next phase of growth for Blogstand will now focus on establishing a woman’s interest vertical to meet the needs of our clients.
Nathaniel Berman graduated from Tulane University in 2001 with a BA in Communications. After spending 7 years as a recruiter in financial services Nat released his first web property in May of 2007. However it was the release of Uncoached.com in March of 2008 that launched Uncoached Media which consists of a successful network of websites that include Unrealitymag.com, Unpoliticalmag.com, and Unathleticmag.com. These sites combine for nearly 5MM pageviews a month and were all grown organically.
During the last 2+ years Nat has built extensive relationships with over 200 premium online publishers and has strong ties to marketing, social networking, and other online media communities. It is these types of relationships that have allowed Blogstand to grow to the size it is while still maintaining close ties with all its publishers.
Michael Chace is a 2000 graduate of Merrimack College with a Bachelor of Science in Sports Medicine and 2002 graduate of Florida State University with a Masters in Exercise Physiology.
After working several years as a marketing coordinator for a commercial cleaning company, Michael became President of Meredith’s Home Fashions, a contract curtain manufacturer that supplied retail chains such as Walmart, Family Dollar, and Boscov’s.
Following his tenure at MHF, Michael traveled extensively in China to develop online properties in the Chinese market. Seeing the growing demand for companies to develop a strong online presence, Michael continued to develop his portfolio, utilizing his experience with online advertising, lead generation, and search engine optimization. He also works as a small business consultant for small and mid-size companies looking to develop or improve their online presence and branding.
